contentago.com

The COVID-19 pandemic and the resultant disruption has led to several changes in our business approach. While digitization has penetrated every industry, its evolution in healthcare has been most significant. The healthcare industry adopted a digital approach to providing quality care in the midst of the pandemic. From telehealth services to remote healthcare monitoring, technology has facilitated healthcare processes to be efficient and maintain social distancing norms. Can content marketing form an essential part of digital marketing strategy in healthcare in this changing digital era? Healthcare content marketing is now a must-have to help hospitals and healthcare providers educate and reach out to their customers. It enables healthcare companies to create awareness and engage with the patients for a more holistic approach. In just the past two years, healthcare content marketing adoption has increased by 25% and demonstrated positive results.